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GO TEXAN Logo InformationCongratulations on your GO TEXAN membership! We are delighted that you will be a part of this unprecedented program spotlighting Texas agricultural products. One of the most powerful tools you can use as a member is the GO TEXAN logo. We know from consumer surveys that Texans prefer to buy Texas products. The GO TEXAN logo helps you stamp your products with Lone Star pride. We encourage you to use it! Members who use the logo regularly report that it does make a difference in sales.
Please keep in mind, however, that in order to maintain the integrity of the logo, there are several rules and guidelines related to the proper use of the logo. To assist you, we have provided this helpful guide.
Use
- The GO TEXAN logo can be used on product packaging and promotional materials, including brochures, Web sites, flyers, point-of-purchase items, catalogs, advertisements, etc., for any product that qualifies for membership under the GO TEXAN eligibility rules. Gift basket companies can use the logo on gift baskets comprised of GO TEXAN products. Associate members can use the logo when promoting GO TEXAN member products.
- The logo is a registered certification mark and the design should not be altered in any way. The words "GO TEXAN" must always appear as part of the logo and the font must always be Futura Condensed Extra Bold. When you first join GO TEXAN, you are provided a disc with logos, including options in different colors. If you need another copy, contact Linda Hopson at (512) 463-7568.
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Graphics
A white logo is also available upon request. |
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Misuse
Permission to use the GO TEXAN logo may be revoked at any time if the logo is misused. Misuse of the logo includes, but is not limited to:
- Using the logo to sell, advertise, market or package a product that is not eligible for inclusion in the GO TEXAN program. This includes products processed outside of Texas.
- Using the logo to sell, advertise, market or package a product that is of a quality markedly inferior to that representative of similar products produced in Texas.
- Using the logo on product packaging/labels that can be viewed negatively by the American public, including images or names that could be considered inflammatory, sexist, racist or otherwise potentially offensive.
- Using the logo on product packaging that includes the name of another state or country, e.g., "Georgia Peaches," "Vidalia Onions." The purpose of GO TEXAN is to build recognition for Texas products.
- Altering the look of the logo in any way, e.g., including placing words inside the logo, substituting alternate text for "GO TEXAN," using a different font, resizing the logo in a way that does not retain the relative proportion.
We encourage you to contact us if you ever have any questions on the appropriateness of placing the GO TEXAN logo on your product packaging or using it on your promotional materials. In some cases, GO TEXAN members may have already purchased labels or packaging that incorrectly uses the GO TEXAN logo. If the misuse is minimal, the member can continue to use the labels and/or packaging with TDA approval until replacements are needed.
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Putting the Logo to Work for You!
The primary goal of the GO TEXAN program is to raise awareness and sales of Texas agricultural products. The GO TEXAN logo is the most critical part of this campaign. It helps shoppers spot Texas products at a glance. All of our promotional materials, print advertisements and media campaigns direct people to look for the logo when they buy to know they are getting the best of Texas. That's why we encourage you to use the logo as much as possible. Put it to work for you!
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Printer Sources for Stickers
You may incorporate either of the GO TEXAN logo styles into your own packaging or you may wish to order stickers from the printer of your choice. The companies listed below have been sent the artwork and, have worked with many of our companies in the past. Some keep rolls of stickers on stock and most will not charge an additional set-up fee but, please contact to verify. The department does not endorse or encourage the use of any particular printer. You may wish to check with your own printer for a similar arrangement. Lewis Labels
P. O. Box 7528
Fort Worth, TX 76111
817-834-7334
817-834-2210 fax
email: lewislbl@flash.net
web: www.lewislabel-products.com Hyde Park Label Co.
4031 Guadalupe
Austin, TX 78751
512-454-5585
512-454-5594 fax
web: www.hydeparklabel.com VECO Printing Inc.
3202 West Expressway 83
Weslaco, TX 78596
956-968-1589
956-968-2072 fax
email: sales@vecoprinting.com
web: www.vecoprinting.com/ Artech Inc.
2439 Quenby
Houston, TX 77005
713-522-6583
713-522-9465 fax
email: labelartech@yahoo.com Sterling Labels
10491 Brockwood Road
Dallas, TX 75238
800-430-1010
214-340-2055
214-340-2272 fax
email: daclbl@aol.com
Liberty Labels
964 East Kingsbury
Seguin, TX 78155
800-375-3721
830-303-0985 fax
email: amerroll@txdirect.net MPI Label Systems
916 Avenue N
Grand Prairie, TX 75050
800-527-1634
972-988-0983
972-641-3269 fax
email: tmerka@mpilabels.com
http://www.mpilabels.com/ Century Label Inc
421 Century Way
Red Oak, TX 75154
972-576-0826
972-576-0832 fax
800-550-1485
email: tpowell@centurylabelinc.com
http://www.centurylabelinc.com/ International Print & Packaging Inc. (New)
951 HWY 183 N
LIBERTY HILL TX 78642 (512) 515-6333
(512) 778-5101Fax
http://www.ipp-corp.com/ PLU Stickers
The GO TEXAN Product Look-up Unit (PLU) sticker was introduced at the HEB Hancock Center in Austin on May 27, 1999. This exciting venture was done specifically for the produce industry to provide consumers with the state origin of all Texas produce at a glance. These stickers must be made with Federal Drug Administration (FDA) approved adhesive and vinyl for direct food contact. If you are interested in the sticker for your product, the companies listed below have the GO TEXAN PLU artwork and are FDA approved. Each PLU sticker will be printed with product name and specific PLU number. Sterling Labels
10491 Brockwood Road
Dallas, TX 75238
800-430-1010
Phone: 214-340-2055
Fax: 214-340-2272 fax
email: daclbl@aol.com
VECO Printing Inc.
Route 1, Box 541X
Weslaco, TX 78596
Phone: 956-968-1589
Fax: 956-968-2072
email: croeiii@aol.com International Print & Packaging Inc. (New)
951 HWY 183 N
LIBERTY HILL TX 78642 (512) 515-6333
(512) 778-5101Fax
http://www.ipp-corp.com/
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