The sole purpose of the Specialty Crop Program is to enhance the competitiveness of specialty crops. Specialty crops are defined as fruits and vegetables, dried fruit, tree nuts, horticulture, nursery crops (including floriculture). See lists of eligible and ineligible crops from the USDA Agricultural Marketing Service (AMS) website.
Marketing Program Contact
Richard De Los Santos
Specialty Crop Industry Retail Promotion
Retailer Promotions of Specialty Crops
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