GO TEXAN Mark
Congratulations! Now that you and your company have decided to GO TEXAN, you'll find that the GO TEXAN mark is one of your most powerful marketing tools. It's no secret that Texans prefer to buy Texas products, and the GO TEXAN mark - a glowing brand in the shape of Texas - provides a branding boost that helps shoppers identify your products at a glance.
Put the Branding Power of GO TEXAN to Work for You!
The GO TEXAN mark is at the heart of the GO TEXAN campaign. All of TDA's GO TEXAN promotional materials, print advertisements and media campaigns promote the program's awareness and remind buyers that when they want to experience what Texas has to offer they should look for the GO TEXAN mark. Using the GO TEXAN mark on your own company's labels, brochures, website and other marketing materials puts the power of the state's strongest agricultural marketing campaign to work for you.
Rules and Guidelines
Maintaining the integrity of the GO TEXAN mark is the key to preserving the powerful brand positioning GO TEXAN members enjoy. These guidelines are provided to ensure proper use of the GO TEXAN mark. If you have any questions regarding the use of the GO TEXAN mark, contact us at (877) 99-GOTEX or gotexan@TexasAgriculture.gov.
The GO TEXAN mark can be used on product packaging and promotional materials, including brochures, websites, flyers, point-of-purchase items, catalogs, advertisements, etc., for any product that qualifies for membership under the GO TEXAN eligibility rules. Gift basket companies can use the GO TEXAN mark on gift baskets comprised of GO TEXAN products. Associate members can use the GO TEXAN mark when promoting GO TEXAN member products.
The GO TEXAN mark is a registered certification mark, and the design should not be altered in any way. The words "GO TEXAN" must always appear as part of the logo, and the font must always be Futura Condensed Extra Bold.
If you have questions regarding the appropriate use of the mark, please email us
or call (877) 99-GOTEX.
Permission to use the GO TEXAN mark may be revoked at any time if the mark is misused. Misuse of the mark includes, but is not limited to:
- Using the GO TEXAN mark to sell, advertise, market or package a product that is not eligible for inclusion in the GO TEXAN program. This includes products processed outside of Texas.
- Using the GO TEXAN mark to sell, advertise, market or package a product that is of a quality markedly inferior to similar products produced in Texas.
- Using the GO TEXAN mark on product packaging/labels or advertising that is inflammatory, offensive, negative, racist, sexist, or harmful or detrimental to the GO TEXAN program.
- Unless a specific waiver has been granted in writing for that product, using the GO TEXAN mark on product packaging that includes the name of another state or country, e.g., “Product of Mexico,” “Georgia Peaches,” “Vidalia Onions.” The purpose of GO TEXAN is to build recognition for Texas products. To request a waiver, e-mail gotexan@TexasAgriculture.gov.
- Altering the look of the GO TEXAN mark in any way, e.g., including placing words inside the mark, substituting alternate text for "GO TEXAN," using a different font, resizing the mark in a way that does not retain the relative proportion or adding language or tag lines beneath or around the mark that are not supplied or approved in writing by the Texas Department of Agriculture (TDA).
TDA has sole and absolute discretion to approve or disapprove any use or proposed use of the GO TEXAN mark. If you have questions about the use of the mark, or would like to file a complaint regarding the potential violation of these rules, please contact us.
Use of the GO TEXAN Mark under the USDA Mandatory Country of Origin Labeling Rule (COOL)
The U.S. Department of Agriculture (USDA) Mandatory Country of Origin Labeling (COOL) Final Rule took effect March 16, 2009. This regulation requires retailers to notify their customers of the country of origin of muscle cuts and ground beef (including veal), lamb, pork, chicken and goat meat, as well as fish, shellfish, perishable agricultural commodities, peanuts, pecans, ginseng and macadamia nuts.
TDA sought further clarification from USDA regarding the ability to use the GO TEXAN mark to satisfy COOL requirements. In specific circumstances, with strict stipulations, it is acceptable to use the GO TEXAN mark to satisfy COOL requirements.
1. USDA has approved the use of state label designations, such as GO TEXAN, to satisfy COOL requirements for perishable commodities (i.e., fresh fruits and vegetables), peanuts, pecans, ginseng and macadamia nuts.
2. State designations such as GO TEXAN may NOT be used in lieu of country of origin for meat, ground meat, fish and shellfish.
3. For the GO TEXAN mark to be used at the retail level on covered commodities in lieu of a country of origin label, all products would have to be harvested and processed in Texas.
4. While products grown in another state or country and value-added in Texas may qualify for the GO TEXAN program, the GO TEXAN mark may NOT be used for COOL compliance on those products.
5. Under Chapter 17, Subchapter C, of the Texas Administrative Code, products processed or value-added in Texas may qualify for the GO TEXAN program. However, the GO TEXAN mark may NOT be used in conjunction with a designation from another state or a country other than the United States, e.g. "Product of Mexico," on any product, without prior written approval from TDA in the form of a waiver. To request a waiver, e-mail gotexan@TexasAgriculture.gov.
If you have any questions regarding the use of the GO TEXAN mark on your product packaging or promotional materials, contact us at (877) 99-GOTEX or gotexan@TexasAgriculture.gov. For additional information on COOL requirements, please go to www.ams.usda.gov/cool or call (202) 720-4486.